Otto Simola

Otto Simola

Head of Game Economy
Otto is Head of Game Economy and Ad Monetization Manager, and together with his team responsible for everything that comes to monetisation of Fingersoft’s products. Otto is a former game developer and software engineer with a master’s degree in theoretical physics, who has warped smoothly to the business development level of the game industry. Fingersoft is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2 Billion downloads across platforms.


Hill Climb Racing 2
Hill Climb Racing

Talks & sessions

From Ads to In-App Purchases: Hill Climb Racing Hybrid Monetization Model

In this presentation I walk you through Fingesoft's Hill Climb Racing games' monetisation history from the early days of mobile games and cross-promotion to today's customised user experience with segmented IAP offers and different ad formats. I'll cover some ups and downs along the way and give you a small glimpse of the new titles coming up in the future. Fingersoft's hit titles Hill Climb Racing and Hill Climb Racing 2 have accumulated over 2 Billion installs across platforms and over €180M in NET revenue.