In this talk I will go through the high level of the last few decades of mainstream gaming, highlighting recent trends & what comes next for the sector. This talk will focus on concrete examples and approaches that I have learned over my time as a hardcore player and dev - spanning from mobile and VR all the way to Cyberpunk 2077. These can be applied to any title seeking a broader audience - but aiming to engage as much with play as it does with story and visuals. The elusive sweet spot of mainstream that I believe will be crucial to revitalise the space.